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New Specialist Brand Consultancy Launches to Help Travel Businesses ‘Plug In and Take Off’ in the AI Era

Amplifly.co brand and marketing consultancy

Brisbane, Australia – [13 October 2025] – A new marketing consultancy has launched to help travel, tourism, events and experience-led businesses sharpen their strategy and thrive in an AI-driven era. 


Amplifly (amplifly.co) is a specialist travel brand and marketing consultancy founded by Annabel Ausmus, former Global Chief Marketing Officer of Corporate Travel Management (CTM). With more than 20 years of global travel marketing and leadership experience across corporate, leisure, MICE, loyalty and supplier segments, Annabel has seen first-hand the widening gap between brands with deep resources and those struggling to keep pace with AI-driven change. 


“AI is transforming how customers discover and engage with brands, and how they purchase products and services”, said Ausmus. “Recent research on small to medium sized businesses shows that only 18% of SMBs feel very confident in their marketing effectiveness, down from 27% last year. 


"While large organisations are investing heavily in the resources and tools needed to leverage the opportunities of AI, smaller and growing businesses are at risk of being left behind. Amplifly exists to bridge that gap - helping lean teams plug in the strategy, skills and support they need to compete and grow.” 


Amplifly was created around four key service pillars designed specifically to support small and mid-sized marketing teams: 

  1. Fractional CMO: Bringing big-brand strategic expertise to lean teams, sharpening strategy and delivery for purposeful business gains. 

  2. Comms, Content and PR: Building visibility, credibility and authority through reputation-led storytelling, designed for AI-powered engagement.

  3. Training and Tools: Providing tailored training, mentorship and tools that elevate in-house marketing teams' efficiency, delivery and impact. 

  4. Media: Getting brands seen and heard through targeted editorial, interviews and media content that highlights thought leadership and expert industry insight. 


By offering a flexible 'plug in' model, Amplifly enables businesses to access specialist travel marketing expertise when they need it most - whether guiding strategy to accelerate growth and transformation, delivering special projects, plugging a skills gap, or upskilling and mentoring in-house teams to maximise impact and ROI.  


“Travel and tourism operate differently to other industries”, Ausmus added. “For brands, the sales cycle can be long, margins are often tight and the competition for attention is fierce. For consumers, the purchasing decision is often a significant financial and emotional investment. Amplifly helps business and marketers focus their time, budget and creativity where it has the biggest impact, delivering strategic results and driving sustainable growth.” 


Amplifly’s launch comes at a time when AI is reshaping every stage of the customer journey - from search to brand engagement and booking - demanding new skills, smarter strategies and more agile marketing teams. 


Visit amplifly.co for more information.


ENDS 

For more information, interviews or media enquiries, please contact: 

Annabel Ausmus, Amplifly Founder and CMO 

+61 414 692 058 

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