About Amplifly.
About Amplifly - our story.
Amplifly is a strategic brand and marketing consultancy helping businesses in the travel, tourism and experience economy unlock growth through smart marketing, strong storytelling and scalable in-house capability.
Our clients benefits from our deep travel industry knowledge, extensive in-house marketing experience, and strategic business leadership and transformation expertise that drives business growth.
Founded by Annabel Ausmus, former Global CMO at the Corporate Travel Management (CTM) Group, Amplifly brings more than 20 years’ experience building and leading high-performing marketing teams and developing strategies and campaigns that deliver exceptional results. Our services are designed for businesses seeking expert brand and marketing leadership to elevate their growth strategy, or to plug an in-house skills or capacity gap.
We've grown travel brands from start-ups to global leaders, built high-performing in-house teams, launched award-winning products, integrated acquisitions, rebranded teams and organisations, navigated crises, and developed strategies and campaigns that delivered exceptional commercial results.
Now we're bringing that big-brand expertise to lean marketing teams and growing businesses.
Our clients benefit from:
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Fractional CMO services for strategic direction and growth
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Brand, content and campaign delivery
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Training to upskill in-house teams on strategy, execution and measurement, powered by the latest AI tools and resources
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A clear focus on lead generation, brand visibility and commercial outcomes
Whether you’re a travel business growing into new markets, a tourism operator trying to cut through the noise, or a marketing team looking to scale output — we’re here to help you build, grow and lead with impact.
Annabel Ausmus
Amplifly Founder & CMO
Annabel Ausmus is a senior global marketing leader and CMO with more than 25 years’ experience shaping global brand and marketing strategies while building high-impact marketing teams for some of the world’s largest and most recognisable travel brands.
Annabel has worked extensively across publicly-listed, private and not-for-profit organisations, led global growth and transformation projects across four continents, developed high-performance teams across brand, content and communications, digital, media and PR, product marketing, customer loyalty and internal communications.
A passionate advocate for developing the next generation of marketing talent, Annabel has mentored and scaled teams from national to global operations, successfully integrated teams through mergers and acquisitions, and balanced the benefits of in-house and outsourced resourcing to deliver meaningful career pathways that drive positive outcomes for employers.
Annabel is known for her strategic clarity, people-first leadership, all-round marketing capabilities, and her ability to align marketing performance with commercial outcomes.
Annabel is a Certified Practising Marketer (CPM), a member of the Australian Marketing Institute (AMI), and has served as an AMI Emerging Marketers Mentor. She has been a guest lecturer for the Australian Institute of Business (AIB) and is an expert in using modern marketing tools and frameworks to drive both operational performance and strategic business growth.
Our services
