Frequently Asked Questions.

Our extensive travel, tourism, meetings and events, and travel technology expertise means we understand the unique needs, motivations and buying behaviours of travellers and travel buyers. Our strategies match traveller and buyer behaviour, seasonality, distribution and the channels that cut through and convert. Our expertise and solutions resonate across a wide variety of service and experience-based industries beyond travel - we'd love to discuss your needs.

We specialise in providing brand and marketing solutions to travel, tourism and experience-based businesses. These include, but are not limited to: travel agencies, TMCs, host agency groups, tour operators, event managers, RTOs and DMOs, airlines, hotels, travel tech companies and brand agencies that want in-house CMO insight.

That said, we love all things marketing and can support the brand and marketing needs of a wide range of B2B and B2C businesses across all industry sgements.

Yes. You’ll get senior leadership insights and strategies without the full-time headcount.

A fractional CMO provides senior leadership expertise to set the strategy, build the plan and guide marketing execution. For growing businesses that don't require a dedicated, full-time CMO role, a Fractional CMO provides short-term or part-time strategy at a fraction of the cost, aligning outcomes to the business's primary growth objectives.

Yes. Our goal is to optimise what you have, then fill gaps where needed - whether that's a specific skill-set or to support ad-hoc projects that require strategic guidance. We are committed to building high-performing, stragically aligned and empowered teams that deliver exceptional outcomes for your business.

It is our #1 objective and passion to upskill and empower your team so they can work faster and smarter by elevating skills and strategic alignment, supported by the most advanced tools and workflows to amplify performance and impact. It's all about aligning skills and output to support your business's growth objectives, and create highly skilled and engaged employees along the way!

We work with your business to uncover compelling news angles and insights, identify the relevant media and audience profiles, and manage media pitching and engagement. Depending on the news topic, this may include a mix of consumer media, trade media, business media and niche media outlets.

We advise on best-fit media outlets based on the nature of your news, content and media objectives. We can write and pitch your news, thought leadership and editorial content on your behalf. Final media placement is at the discretion of the media outlet, but we'll work hard to get you featured.

Yes we do. We tailor tone of voice and structure to the relevant audience segment, channel and region, and to your business's unique brand voice. Our extensive content management experience ensures all content and communications are tailored to the most important audiences to your business to maximise influence, engagement and action.

From impressions and page views, video views and media share of voice through to MQLs, SQLs and bookings. Success KPIs are agreed with our clients upfront.

We can deliver online (virtual) or in-person training to individuals, groups and teams. We work with your business and team to design a training schedule and cadence that meets your specific needs and objectives.

And, we can provide a range of on-demand training assets for your team's ongoing use to access when and where you need it.

We work with a wide range of AI tools and AI Assistants, each with their own strengths and capabilities. We work with your team to understand your business objectives, and recommend the use of tools we believe can add most value. We'll help your team to set brand guardrails, approvals and privacy practices to support the responsible use of AI tools.