Welcome to Amplifly.
Plug in the marketing solutions you need for take off.
At Amplifly, we support travel, tourism, events and experience-based businesses elevate their brand strategy, marketing delivery and technical skills to achieve new levels of performance.
Why? Because today's consumers are operating in a more dynamic, competitive and automated marketplace than ever before. AI is transforming the customer journey - from finding your business and engaging with your brand, to purchasing your products and services. The landscape your business operates in is evolving at speed. Is your brand keeping up?
Just what you want, just when you need it.
We get it. Small marketing teams are facing increasing demands. Travel margins are lean and budgets are even tighter. Marketing channels are evolving at speed, but marketing skills and capacity can't keep pace. The pressure on marketing teams to perform and transform has simply never been greater.
At Amplifly, we're here to support your evolving marketing needs today, tomorrow and into the future by providing strategic guidance, plugging skills gaps, supporting ad-hoc projects and upskilling your in-house team with the latest training and tools to improve marketing efficiency and impact.
Market smarter, grow faster.
Amplifly is a specialist brand and marketing consultancy for travel, tourism, events and travel tech companies.
Founded by Annabel Ausmus, former Global CMO of one of the world's largest travel companies, Amplifly brings decades of in-house global travel industry experience spanning travel start-ups, scale-ups and high growth brands operating across Australia, New Zealand, the USA, Europe and Asia.
From leisure travel agencies to corporate TMCs, airlines to hotels, tour operators and DMOs to the latest travel innovators, we help travel businesses market smarter, grow faster and improve ROI with practical strategy, powerful content and technical training that empowers teams to perform.
Why choose a marketing specialist over a generalist?
Because travel is different. Your customers, channels and buying cycles don't look like other industries and neither should your marketing.
With over two decades of travel industry experience, we understand your customers, buyers and booking paths like no-one else:
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We know the channels that actually move the needle
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We speak your language - from TMCs to OTAs and NDC to RTOs, we talk the language of travel agencies, tour operators, suppliers and tech providers
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We spend it like we own it - we understand that margins can be lean so we're always designing solutions that support your bottom line; improved revenue, bookings, pipeline, productivity and reputation.
Hear from our partners.
About Amplifly.
We've grown travel brands from start-ups to global leaders, built high-performing in-house teams, launched award-winning products, integrated acquisitions, rebranded teams and organisations, navigated crises, and developed strategies and campaigns that drive exceptional commercial results.
Our clients benefit from deep travel industry knowledge, extensive in-house marketing experience, and strategic business leadership and transformation expertise that powers business growth.
Contact Amplifly today.
Quick Answers
Q: What makes Amplifly different to a general marketing agency?
A: Our extensive travel, tourism, meetings and events, and travel technology expertise means we understand the unique needs, motivations and buying behaviours of travellers and travel buyers. Our strategies align with traveller and buyer behaviours, seasonality, distribution and the channels that cut through and convert. Our expertise and solutions also resonate across a wide variety of service and experience-based industries beyond travel - we'd love to discuss your needs.
Q: Who do you work with?
A: We specialise in providing brand and marketing solutions to travel, tourism, events and experience-based businesses. These include, but are not limited to, travel agencies, TMCs, host agency networks, tour operators, event managers, RTOs and DMOs, airlines, hotels and travel tech companies, as well as brand agencies seeking in-house CMO insight.
Q: Do you offer fractional CMO services?
A: Yes. You’ll access senior leadership strategy and insights without the cost of a full-time headcount - for strategy and leadership when you need it most.
Q: How soon can we start seeing results?
A: Clarity and prioritisation land quickly with the right strategy and framework. Marketing performance builds from your first campaign delivery.