Comms, Content & PR.
Comms, content and PR that builds brand, trust & sales.
At Amplifly, we create strategic content that earns attention and drives demand across the full customer journey. From thought leadership and media relations to SEO/AEO-optimised web copy, social content, email nurtures, research papers and sales enablement materials, we speak the language of travel buyers and travellers globally.
AI-powered web research rewards credible sources. Your brand needs to be one of them. In a crowded market with shrinking attention spans, your businesss requires clear, authoritative and authentic storytelling to build trust, visibility and customer preference.
We combine deep travel expertise, extensive copywriting experience and strong industry partnerships to craft brand messaging and narratives that cut through the noise, get cited and get shared. The result is greater reach, stronger reputation and a more qualified pipeline.
Ready to amplify your brand story? Let’s build a content program that earns trust and drives sales.
Focus areas
Brand awareness content
Solutions:
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SEO/AEO-optimised website copy and blogs
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Social media content plans
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Earned media
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Presentations and talk tracks
Benefits:
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Maximise brand visibility organically with minimal budget or advertising spend
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Improve brand visibility in search results, AI overviews and AI assistants with content that answers real traveller and buyer queries
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Increase brand recall in competitive and fragmented markets
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Enhance brand saturation across multiple channels
Lead generation & nurture content
Solutions:
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Sponsored content editorial
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Tactical landing pages and ad copy
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Case studies and customer success stories
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Sales enablement materials, gated content, research papers and reports
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Email nurtures
Benefits:
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Build and grow your marketable database
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Increase sales leads and bookings through high-value, trusted and action-based content
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Empower sales teams with measurable content engagement insights, lead scoring and enhanced customer profiling
Customer loyalty & retention content
Solutions:
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Email campaigns, eDMs and blogs
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Competitions and promotions
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Webinars and live events
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Sentiment analysis and online review management
Benefits:
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Decrease customer acquisition costs and increase lifetime value
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Expand brand reach and influence with a customer advocacy community
Reputation & influence content
Solutions:
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Media planning, writing and pitching
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Executive profiling and thought leadership content
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Employee advocacy programs
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Award submissions
Benefits:
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Pro-actively build brand reputation, leadership credibility and authority through pro-active media engagement
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Stronger share of media voice
Events & educational content
Solutions:
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Event and educational program comms plans
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Presentation transcription services - capture multiple content streams simultaneously
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Presentation summaries for in-app, email, blog and social content
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Event speaker and sponsor profiling
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Post-event content reports and insights
Benefits:
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Increase event registrations, sponsorships and exhibitors
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Increase attendee, sponsor and exhibitor value and exposure
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Increase revenue-generating channels
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Maximise event exposure pre- and post-event
The process
1. Plan
Editorial calendar mapped to your goals and seasons
2. Create
Messaging, assets and executive narratives
3. Distribute
Owned, earned and paid channels
4. Amplify
Partnerships, influencers and retargeting
5. Measure
Coverage, traffic, leads and revenue contribution
Contact Amplifly today.
Contact our team to explore our content solutions.
Quick Answers
Q: Which media do you pitch to?
A: We work with your business to uncover compelling news angles and insights, identify the relevant media and audience profiles, and manage media pitching and engagement. Depending on the news topic, this may include a mix of consumer media, trade media, business media and niche media outlets.
Q: Do you write content for both B2B and B2C?
A: Yes we do. We tailor tone of voice and structure to the relevant audience segment, channel and region, and to your business's unique brand voice. Our extensive content management experience ensures all content and communications are tailored to the most important audiences to your business to maximise influence, engagement and action.
Q: How do you measure success?
A: From impressions and page views, video views and media share of voice through to MQLs, SQLs and bookings. Success KPIs are agreed with our clients upfront.