Is your marketing strategy fit for 2026?
- Annabel Ausmus
- Oct 27
- 4 min read
Updated: Oct 28
As the year winds to a close, smart businesses are doubling down in preparation for the year ahead. With planning cycles and reforecasts already underway, now is the time to clarify your business priorities, set yourself new goals and sharpen your marketing strategy to kick off 2026 with renewed energy and focus.
Most travel and hospitality businesses are run by people who are brilliant at what they do - creating unforgettable experiences, building relationships and delivering great service. But they don't always have the time, budget or expertise to build a proper marketing strategy that drives revenue and growth. And with new technologies, channels and regulations to contend with, it's hard to know what marketing works, what's worth the investment, and how to bring it all to life without breaking the bank.
Imagine supercharging your growth marketing strategy with CMO-grade expertise for as little as 5% of the cost*? With Amplifly, you can.
Introducing your fractional CMO
For big-brand strategy at a fraction of the cost
Amplifly’s fractional CMO solutions give small and growing businesses access to senior marketing leadership expertise without the full-time headcount.
What you’ll gain
Amplifly's founder, Annabel Ausmus, brings extensive in-house, travel industry CMO experience to growing businesses that seek to elevate their marketing strategy, execution and ROI.
Working as an extention of your team, Annabel provides strategic guidance, tried-and-tested tactics, actionable plans and accountability to fast-track growth, transformation and performance - whether for a defined project, a quarterly roadmap refresh, or an ongoing year-round engagement from as little as one day per month.
It’s smart, scalable leadership that fits your business's growth stage and budget.
Clarity
Refocus your brand messaging, marketing channels and customer acquisition strategy around clear business goals.
Capability
Build stronger in-house skills, processes and tools, with regular check-ins, mentoring and campaign performance analysis.
Confidence
Know your marketing activity is increasing brand visibility, customer engagement and bookings - not just workload.
And the best part? You’ll jump into January with a plan that’s ready to roll.
According to a study by Harvard Business Review, companies that utilised fractional CMOs saw an average revenue growth rate of 29%, compared to just 19% for those without them.
What is a fractional CMO?
A fractional Chief Marketing Officer (CMO) brings the business acumen and strategic expertise of an experienced CMO to your business - on your terms. It’s a cost-efficient way to access top-tier strategies and insights, tried-and-tested tactics, and accountability without adding as executive-level salary to your payroll.
Services can include:
Marketing strategy and budget
Performance measurement and analysis
Brand management
Digital marketing strategy
Content and campaign management
Customer experience management
Go-to-market plans
Media, PR and crisis comms management
Team management
How it works
At Amplifly, we customise our solutions to suit your business’s unique needs and objectives. As you prepare for 2026, this might look like:
A defined project engagement: A full 2025 brand and marketing review, a tailored 2026 marketing plan and roadmap with measurable KPIs, and a half-yearly follow-up to review and refine strategy. 4-6 weeks delivery time.
An ongoing partnership: Maintain strategic direction and marketing momentum year-round with a fractional CMO guiding your marketing strategy and team. From as little as one day a month.
A custom solution: From ad-hoc strategy sessions, planning workshops, team training and mentorship, transformation projects and martech implementation – we build customised solutions that plug in the strategy your business needs to drive growth.
What makes Amplifly different?
We bring more than two decades of travel industry experience
We know the channels that actually move the needle for travel businesses
We speak your language - from TMCs to OTAs and NDC to RTOs, we talk the language of travel agencies, tour operators, suppliers and tech providers.
We spend it like we own it - we understand that margins can be lean so we're always designing solutions that support your bottom line; improved revenue, bookings, pipeline, productivity and reputation.
"Annabel has an exceptional ability to bridge brand strategy with the evolving needs of a digital world. Her forward-thinking approach, deep marketing expertise, and understanding of how to use technology and data to shape customer engagement make her an invaluable strategic partner in the travel industry." C Bolte - Global Head of Digital Marketing
Upgrade your marketing strategy for 2026
If your business is ready to market smarter and grow faster in 2026, now’s the time to engage Amplifly.
Get in touch. Book a discovery call or send us an email info@amplifly.co to start the conversation.
Have a chat. We'll talk through your business, your goals and where you're stuck. No hard sell, just a honest conversation about whether we’re the right fit for you.
Build your plan. If it’s a ‘Yes’, we'll then scope out the engagement and get started. You could have your 2026 marketing strategy locked in before Christmas.
Don't delay! Book a discovery call today to secure your Q4 planning window.
*Fractional CMO service fees are priced per project based on the scope of each client's specific needs. On-going Fractional CMO engagement plans start from as little as one day per month with a minimum 12-month engagement.