News & Blog

Rising travel costs means smarter travel - not less Travel costs may be up, but wanderlust certainly isn’t down. And despite the majority of travellers from Australia, US and UK feeling the pinch, most still travel to travel as much, if not more, than they did last year – according to the 2025 Travel Affiliate Intelligence Report. The difference? They’re simply travelling smarter . Instead of cancelling or shortening trips, cost-savvy leisure travellers are rethinking how the

Why Trust Now Drives Travel Marketing In today’s travel marketing landscape, trust is a high-value currency. Travellers are more connected, informed and sceptical than ever. They scroll past ads, question claims and cross-check everything with online reviews, referrals and social media recommendations before they book. A 'Trust Triangle' has emerged - the interplay between personal networks, online reviews and social media influence - and now shapes the majority of decisions

Queensland's Tourism Week took place in November 2025. We explore the key highlights of DestinationQ - Queensland's leading annual tourism industry conference.

Drawing on insights from the 2025 Travel Affiliate Intelligence Report by Rakuten Advertising, this blog explores how online-first behaviour and emerging AI tools are changing the travel marketing landscape, and what travel brands can do to stay ahead.

Is your travel marketing strategy fit for 2026? If not, it's time to engage a fractional CMO - for big-brand expertise at a fraction of the cost. Get your strategy ready to take-off in 2026.

Key takeaways from the MarTech Conference (Sept 2025) that SMBs and lean marketing teams can apply to elevate their marketing impact.